A guide to design concepts: Mockups, wireframes, and more LogRocket Blog
Table Of Content
Efficient communication and presentation of concept designs play a pivotal role in garnering support and comprehension from stakeholders. Design compelling presentations, employ storytelling techniques, and harness the power of visual storytelling to effectively convey your ideas. Designers must collect data and study precedents to craft their concepts. There’s a trove of information in what has come before; competitors can teach you what does and doesn’t work. Particularly for new products vying for a share of the market, clarity is vital.
Design thinking, explained
As principal of his eponymous firm, Ryan has a gift for translating luxury into exquisitely designed spaces. In 2006, Jill Johnson and Suzanne Ascher collaborated their eclectic design styles and fashion pasts to create Waterleaf. Today, Waterleaf has completed projects ranging from beach cottages along the California coast to a penthouse in Singapore. Their clean, timeless, and classic style is also reflected in their store located in the heart of Manhattan Beach. Creating a unified design involves a thoughtful process that combines both conceptual and visual elements to produce a cohesive result. Conceptual unity refers to the coherence of the ideas behind a design.
Design Principles – Laws with Leeway
For instance, consistency ensures that controls remain uniform throughout a design, while proximity suggests related items be grouped. Visual hierarchy places importance on presenting the most vital information at the top. By understanding and applying these principles, designers can create intuitive, aesthetically pleasing, and practical designs that cater to user needs and preferences. Illustration of visual design elements and principles that include unity, Gestalt, hierarchy, balance, contrast, scale and dominance.
Citizen Artist
Still, it will create the framework for significant design choices later in the procedure. We’ll go through the objectives of conceptual design, some examples and effective design principles to follow. Good design is built on strong concepts; even technically amazing ideas might fail if they don’t have strong concepts to back them up. LogRocket lets you replay users' product experiences to visualize struggle, see issues affecting adoption, and combine qualitative and quantitative data so you can create amazing digital experiences.
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Once you have a more wholesome idea of each concept (by looking at these mood boards), it will be relatively easy to decide on a concept. However, this starting point is a lot more important and deep than we presume. So, a concept is not a wireframe or mock, or even a visual representation of something.
Remember to address potential challenges upfront to streamline the design process. A conceptual design is the basic perception that drives a product’s design, described through images, some sketches, or a written statement. This is useful for both designers and developers to stay on track all across the creative methods.
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Process of Product Design: A Comprehensive Guide
Create detailed mockups of your design, which may include digital sketches or prototypes. Refine these mockups by continuously applying design principles to enhance visual and conceptual unity. For example, use balance and alignment to create a structured, aesthetically pleasing layout, arrange content to guide the viewer’s attention effectively, using contrast to highlight key areas, and more.
Conceptual unity and visual unity are two aspects of design that play critical roles in creating cohesive and effective compositions, whether in art, graphic design, product design, or digital interfaces. Understanding the differences between these two types of unity can help designers better execute their projects according to the intended message or function. Choose colors wisely as the right colors make clients remember a brand. Moreover, to grab the attention of your users, the visual style of your product should be different from your competitors. The elements of visual design — line, shape, negative/white space, volume, value, colour and texture — describe the building blocks of a product’s aesthetics. On the other hand, the principles of design tell us how these elements can and should go together for the best results.
Many SMBs and startups prefer kicking off the design process and development immediately. In contrast, big enterprises often prefer running more discovery, research, and experiments before finalizing the applications’ features and functionalities. At the end of the session, all unique phrases can be merged into multiple single sentences. You might develop more than one concept as the first level of validation with your stakeholders and customers to get their input. Multiple concepts and related sketches allow you to visualize various ways to create unique experiences. Additionally, a design concept facilitates clear communication of expectations to the UI/UX team without diving deep into the details.
These become the foundational project context, parameters and requirements that we are working with. You’ll want to build up and maintain what’s essentially a database of research participants. You’ll only reuse participants in the mid-fidelity and high-fidelity stages that you used in the low-fidelity stage. Using design concepts internally is a great way to design products by applying what we call “design heuristics,” which are essentially repeatable solutions (or safe bets, if you will).
They live extremely simply with limited possessions, and this instantly starts to map out and define the proposed spaces. The same can be said for museums and art galleries where the user is purposely guided through the building and exhibition spaces. This step is all about brainstorming, in which you can go for verbal ideation. You can opt for some word-based methods like mind mapping, in which you can begin with a phrase or word to design the brand name or for other designs.
A design concept is an early-stage idea that provides designers with in-depth and meaningful direction. Spending a good amount of time on the design concept reduces the risk of setbacks and enables everyone on the team to clearly understand the idea. One example of a design concept is using a minimalist approach, which is popular in technology design. This kind of design concept strives for simplicity and functionality, where forms are reduced to their essential elements to result in a clean aesthetic. Emphasizing user experience and functionality, the minimalist design should be easy-to-use and free from unnecessary details.
His philosophy blurs the lines of time, creating timeless works of art in the interiors of hundreds of homes nationwide. Tools like UXPin facilitate the creation of unified user interfaces by offering functionalities that streamline the design-to-development process. By leveraging such tools, designers can ensure that the unity achieved in design translates seamlessly into the final product. Decide on colors, typography, imagery, and overall aesthetic that align with the design brief.
Mind mapping is a method for visually representing an idea in diagrammatic form. The central notion is positioned at the core, while related concepts are positioned on branching limbs, culminating in a tree-like structure. This technique catalyzes idea generation, concept organization, visualization, and a comprehension of relationships and data arrangement before delving into more intricate design phases.
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